When companies think about their own branding strategy, a critical component is their Unique Value Proposition (UVP). This concept is equally important when thinking about the brand image you present to others by your appearance-your personal brand
What differentiates you from others? Do you have a trademark? Something that uniquely and unequivocally defines you? Here are some ideas from
Élan Image Management to develop a signature look that can enhance your "professional presence"
o Do you have something distinctive about your appearance? In my case, it's my 6 foot frame. It could be a winning smile like Tom Cruise's. Or the show stopping lips that Scarlett Johansson and Angelina Jolie have made famous. Or eyes that sparkle like jewels (Elizabeth Taylor). Or famous legs like Tina Turner who at age 65+ can still 'work it'
o You may have an engaging or unique voice. Celebrities such as Morgan Freeman and James Earl Jones have used their distinctive voices to endorse advertising and to narrate documentaries and films. When you hear their voice, sight unseen, they are immediately recognizable. That is the power (and money making potential) of a personal trademark
o Develop a trademark fashion accessory. One of my clients uses scarves in a variety of colors, patterns and shapes and wears them with all her suits. This is her signature look. Celebrities that have famous trademarks include Jacqueline Kennedy with her pillbox hats, Sally Jesse Raphael's red glasses, Jack Nicholson's dark sunglasses, Diana Ross's 'big' hair
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